Fortress of Inca
Design, Development + SEO
I met Jackie + Evan through Kelley Denby. Evan and Jackie are amazing individuals who aim to do good in the world.
Fortress of Inca got tons of Qs about sizes. In order to help customers get answers right then and there, I designed and created a custom shoe guide.
On the user's end, they enter their shoe sizes as they are for national retailers. The user then gets the shoe specific size.
On Fortress' side, they're able to easily enter the sizing for each individual shoe.
Evan had already had someone optimizing for keywords when I took over. Using their list, we continued to optimize the site to rank in Google.