The Glow Up

Where We Started
What We Built
Site Architecture that Communicates
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Strategizing for Success

The Approach

EM collaborated closely with APCO to understand their unique needs. During this discovery phase, it became clear that APCO required a strategic website architecture. Additionally, they needed stronger visual branding—an often overlooked but vital element in the engineering sector.

Strategic Site Architecture
APCO needed to organize and present their extensive information in a user-friendly way.
A Logical Flow
To aid in building the site architecture, EM and APCO organized their solutions into categories and subcategories.
Brand Development
APCO wanted help creating stronger visual branding—an often overlooked but vital element in the engineering sector.
Increasing Reach and Visibility
In a service-based industry, being discoverable is key. EM strategized with APCO to increase site visibility.
Bringing It All Together

The Solution

By working closely with APCO to understand their needs, EM developed strategies to help them reach out to their targeted industries, clearly communicate their offerings, establish a cohesive brand, and to create a unified brand elements.

Targeting Landing Pages
EM developed landing pages for APCO's key industries, optimized for search visibility and easy navigation within the site structure.
Library Structure
EM structured Industries and Solutions into organized libraries, with additional subcategories nested for logical flow and easy access.
Visual Brand Elements
EM designed a cohesive visual brand theme, incorporating consistent elements throughout the site to ensure a unified look and feel.
Boosting SEO and Sharing Insight
EM implemented effective SEO strategy to increase site discoverability. EM produced a blog for APCO to showcase their expertise, share insights, and boost SEO.
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