The Glow Up

Where We Started
What We Built
From Corporate Site to Branded Product
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Strategizing for Success

The Approach

We developed a comprehensive go-to-market strategy for LivRing to launch all at once, which included an e-commerce site, digital marketing strategy, and email marketing framework.

Branding & Design
Using J3Bio as a baseline, we set out to create a strong visual identity.
The Right Platform
Shopify was a natural platform choice: it enabled seamless 3PL integrations and provided essential tool integrations.
Solutions for Email Marketing
LivRing’s customers fall into two groups: retail consumers and medical providers. Integrating email marketing with eCommerce tailored both user journeys.
Mindful & Strategic SEO
We strategized site content to enhance SEO performance. This approach brought us in front of target customers faster.
Bringing It All Together

The Solution

Taking a holistic approach to this comprehensive brand development, we built a customized eCommerce site tailored to the two distinct customer journeys, providing strategic support with unique customizations at every step.

Product Pages that Educate
EM strategized a transparent education method to serve both consumers and medical providers. Being mindful that this product is inserted into the body, proper education is an essential part of the purchase journey.
Subscription Offerings
EM helped LivRing choose the best tools for their subscription model, seamlessly integrating with their process, and ensuring an efficient process for both LivRing and their customers. As a consumable product, LivRing is a perfect set up for subscriptions—plus, a simplified purchase journey is a clear win-win.
Informing Medical Providers
EM and J3Bio strategized a free sample product with educational content to deliver to patients, converting to customer sales.
Technical Expertise
EM advocated for technical expertise in the digital and ecommerce market to J3 Bio's team of highly-educated medical providers and scientists.
Storytelling Through Numbers

The Impact

30.0+

Medical providers received samples

50.0%

of customers on a subscription

3.0x

Keyword rankings