The Glow Up

Where We Started
What We Built
From Concept to Completion
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Strategizing for Success

The Approach

Quick turn arounds often produce competing priorities, but with careful planning, we ensured a perfected customer journey.

An Engaging Site for Teens
This isn't a boring program that teaches boring life skills, but rather a fun, engaged program that teens look forward to.
Quick Payment to Instant Access
We needed to ensure that when a parent signed up, the teen could immediately access content or join a same-day event without delay.
Updates for Teens and Parents
While the content is primarily intended for teens, parents needed regular updates to see the continual value.
Full System Integration
To effectively engage with teens, we set up a texting system to address them directly.
Bringing It All Together

The Solution

From the moment parents or teens landed on the site, it needed to engage them and have a natural flow to an easy sign-up.

Engaging Brand Elements
EM produced custom design details to match Derrick's fun personality!
Simplified & Organized
EM's seamless solution simplified email marketing, text message reminders, and created easy and organized access to a video library full of recorded past events.
Empowering Support Teams
EM created comprehensive training documents for the customer service team, equipping them to provide exceptional support and ensure both parents and teens received the help they needed.
Living, Breathing Sites
EM utilized an iterative process in order to produce a refined user experience. At EM, our philosophy is that websites are living entities that evolve over time.
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Other case studies

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