Atmosphera Beauty Case Study: Rebrand, Launch, Educate, and Delight

The Glow Up

From Concept to Completion

Where The Story Begins

Background

Atmosphera Beauty, formerly Medikate Skincare, wanted to take a fresh approach to skincare. The brand's founder, Katelyn, shifted focus from the traditional "type of skin" mindset to instead address how skin responds to its environment. Recognizing the profound impact of elemental exposure on skin health, Katelyn unlocked a whole new way to support skin. To better serve her clients and broaden access to effective products, Katelyn embarked on a rebrand to educate customers and elevate their skincare experience.

Navigating Complexities

The Challenge

Re-educating a customer base in a traditional market is its own challenge, and this scenario introduced additional complexities. In order to help customers confidently make the best purchase for their needs, we required additional input and information from them. We had to create a seamless flow: gather the necessary information without disrupting the purchasing process, and at the same time help customers find the right products for their needs.

Strategizing for Success

The Approach

Knowing that we'd need to educate customers before converting them, EM took the time to thoroughly understand Atmosphera's approach to skincare. We used the brand's insights to address the outlined challenges, and set out to design a balanced customer journey that would appeal to two key demographics: existing customers and slower adopters.

Keep Up!

In a name-change rebrand, it's important not to lose customers simply because they don't recognize your name.

Educate Effectively

We aimed to make it easy for customers to quickly understand the climate-focused approach without getting lost in the purchase journey.

Build Anticipation

Leading up to the launch, we shut down the site in order to build anticipation for current customers to check it out.

Guiding the Journey

To overcome educational hurdles, we created climate- and season-based bundles, making it easier for customers to add to cart quickly.

Maintain Tradition

We knew that not every customer would adopt the new approach, so we maintained a way to shop the traditional skincare route.

Wholesale Simplified

The wholesale shoppers both needed to understand the new approach but still shop in an efficient manner.

Bringing It All Together

The Solution

Current, new, and wholesale customers were effectively served by accessible and simple education materials, helping them find their best skincare.

Emphasizing the Rebrand

EM strategized with Atmosphera to inform and address customers regarding the rebrand to ensure they understood the transition.

Climate Map

EM developed a custom map to guide customers to their proper climate collection, anticipating that customers would not know their climate. Potential concerns were accounted for, so clients could quickly and conveniently shop the relevant products.

Maintaining Tradition

EM maintained a way to shop the traditional skincare route, understanding that not every customer would adopt the new approach.

Wholesale Experience

EM created a dedicated login for wholesalers—featuring an entirely customized homepage—intended to readily supply resources they'd need (incl. photos, product documents, etc), and provide a traditional wholesale shopping experience.

See the climate page

Storytelling Through Numbers