A Delightful and Simplified User Experience with Joy Gift Shoppe

A Case Study for Joy Gift Shoppe

Joy Gift Shoppe

Joy, owned by Chris and Deborah, is a gift shop nestled on Kerby Lane, in Austin, Texas. Joy carries a variety of unique and curated gifts sure to delight adults and children alike, with products ranging from toys, clothing, and books, to posters and home decor. They like to say, they carry products that spark joy – and even better if it’s from a small maker.

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The Glow Up

Elevated Shopping Experience

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Navigating Complexities

The Challenge

Joy Gift Shoppe's extensive catalog of 1500+ products needed to be inventoried, photographed, and organized in an intuitive way to allow customers to naturally shop and discover the perfect gift for their recipient. They were looking for a solution that would provide the same delight of stumbling upon the perfect gift in their physical shop. Simultaneously, the digital management of someone products and assets needed to be simple, so that maintaining products wouldn't become burdensome.

Strategizing for Success

The Approach

After defining the scope of the project, we sat down to figure out the best design for the online customer journey, and the requirements to build an efficient system.

Recreating the In-Store Journey

Knowing that in-store shoppers choose gifts based on the recipient's interests, we wanted the online experience to reflect the same approach.

Highlighting Creatives and Makers

Joy customers love the breadth of makers they can shop from. We wanted to create a similar online experience.

A Smooth System

Since the store staff are continually updating the site, it was critical that systems be quick to learn and easy to remember.

Systematic Implementation

With over 1500 products, creating a system to methodically track the product migration process was paramount.

"Emilie and team made it easy to transition platforms and trained our staff to ensure that the project was complete."

Chris Mattsson

Store owner

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Bringing It All Together

The Solution

With an overhauled site architecture, comprehensive staff training, and a successful launch, EM transformed Joy’s outdated platform into a scalable system ready for their whimsical touch.

Site Design

EM applied their knowledge of the typical Joy shopper to design a site that reflects the delight that customers experience in-store.

Product & Collection Configuration

EM employed tremendous technical skill to build a joyful online shopping experience, configuring a system of custom product metafields. An initial batch of products was implemented to test system scalability.

Staff Education

EM optimized efficiency by working closely with in-store staff to tag-team implementation. Staff were able to make use of their downtime to receive training on the system and learn to quickly add products online.

Systemized Implementation

EM created a tracking system for the employees to use while they migrated the 1500+ products. This was key to ensure that work was on track.

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Storytelling Through Numbers